Portfolio
Wine Marketing
2024 Marsanne/Roussane Reserve - tech sheet
I started representing Unionville Vineyards in Philadelphia in March 2026. To support my sales efforts, I developed a tech sheet for each product within the current vintage. By collating information from the winemakers, website, and winery tasting sheet, I was able to better express the character of each wine, including this Rhône white blend.
Last-minute drink and gift guide, December 2025 - email marketing
Under my guidance, Santé increased their email marketing by 75%. I developed the brand voice and was the ghostwriter of each edition that came from the founder's point of view. In this newsletter, I put together suggestions for holiday sparkling wines and Philadelphia-based companies to support with last-minute shopping.
Sante x Residences at the Bellevue sake tasting - Instagram Reel
To showcase Santé's expertise beyond wine, I captured a sake tasting hosted for residents of the Bellevue in Philadelphia. I edited the footage in CapCut, developed and narrated the script, and posted on Instagram. The Reel was one of Santé's shared pieces of social content in its five-year history.
Upcoming events - Instagram carousel
Using stock photos and courtesy photos from partnering brands, I designed a set of graphics to promote upcoming Santé events:
Restaurant Tech Marketing
Do You Have the Best Contract Rates? Here’s How to Check - blog
I wrote this article to explain to operators that their foodservice equipment contracts may be outdated and outlined the exact steps they could use to verify if they had fair rates from manufacturers based on current market pricing. By using that real-time market data on Backhouse, operators have more leverage in contract negotiations.
How to Source Equipment on Backhouse in Under 3 Minutes - blog
Backhouse is transforming the way restaurants and hotels are able to purchase equipment. To illustrate their quick and easy solution, I created a video where I made a purchase on Backhouse in real time and wrote a step-by-step guide with supporting screenshots.
Predictions and Profits: Preparing Your Business for 2025 - live webinar recording
I curated and organized attendee questions, did outside industry research to prep the SMEs and frame the flow of content, and moderated this digital event. Seventy-one percent of all customer attendees requested information to upgrade their subscription during the webinar.
12 Days of Profitability - holiday campaign
To keep Craftable top of mind for operators during a busy season, I repurposed a holiday profitability webinar into 12 pieces of advice for restaurant and hotel operators that were distributed via email and LinkedIn. The campaign generated the company's best-performing organic LinkedIn post, with 9.79% engagement rate and 6.21% CTR.
Emeline Saves 25 Hours Monthly, Keeps Margins at 20% - case study
I interviewed Chefs Christopher Koski and Ethan McRaney about their experience using Craftable at Emeline, a boutique hotel in Charleston, SC. This is currently used as a sales enablement tool, offering social proof to hotels and hospitality groups.
State of Repairs 2022 - gated eBook
Three months into working with 86 Repairs, I published its second annual State of Repairs report. I researched industry statistics, discussed and dissected data with an analyst, and interviewed internal SMEs about how to troubleshoot the most common issues across each type of asset. After writing and orchestrating every aspect of distribution, the report was downloaded over 1000 times in the first month it was live.
Savory Fund - case study
I traveled to the Savory Fund corporate office and concepts within their portfolio (including Swig, Mo'Bettahs, and VIA 313) in Lehi, Utah to interview repair and maintenance stakeholders about their experience using 86 Repairs' service. This was used as sales enablement for social proof to sell into other multi-concept restaurant groups, and I broke down the case study into slides for individual brands so sellers could easily share in demos.
How Advance Orders Affect Your Restaurant Accounting - blog
Part of my SEO strategy for xtraCHEF was to improve SERPs related to "restaurant accounting." For this blog, I interviewed an internal finance SME to learn about the unexpected consequences of a revenue-driver for restaurants. Overall, my SEO strategy increased the company's keywords within top 3 SERPs by over 230%.
Mattenga’s Pizzeria Brings the Pizza Party Home during COVID-19 - blog
I started at xtraCHEF less than a month before pandemic-related shutdowns began; as part of the company's initiative to support the restaurant industry, I collected stories from customers like Mattenga's Pizzeria to spread fresh ideas to other operators and offer hope for survival.